Sanametrix’s research and analysis services offer an interdisciplinary team that supports a diverse portfolio of research projects for federal agencies. Our team includes recognized experts in areas of survey design, longitudinal studies, statistical analyses, and geo-demographics. This depth of expertise allows our staff to evaluate program effectiveness and identify best practices through quantitative and qualitative insight.
Department of Education, National Center for Education Statistics
Early Childhood Data and National Household Education Survey Development
Sanametrix provided social science research and analysis of Early Childhood, Virtual Schooling, Homeschooling, and School Choice studies. Our team included research scientists, cognitive interview specialists, focus group facilitators, and subject matter experts. Our experts completed OMB Clearance requests, conducted literature reviews, facilitated focus groups, directed cognitive interviews, provided analysis of survey items, and developed a derived variable plan. In addition, we conducted interviews in Spanish and provided Spanish translations of each survey.
ED hosted interagency workgroups to explore ways to collect and share data on early childhood respondents. The workgroups identified ways to mitigate potential data gaps due to offsetting survey schedules and changing survey measurements. The information we gathered from the cognitive interviews and from the interagency workgroups helped ED make valuable improvements to the National Household Education Survey. The changes made to the survey’s navigation and usability will increase the overall quality of answers from participants.
Food and Drug Administration, Center for Drug Evaluation and Research
Quantitative and Qualitative Data Analysis
Sanametrix provides social and biological science research and analysis to evaluate viewer interpretation and understanding of prescription drug advertisements. Our team includes research analysts, web and video producers, and a project manager. The team creates a sample design and conducts copy tests on modified prescription drug advertisements to targeted participants. The team then analyzes the results using a mix of qualitative and quantitative methods and presents findings to FDA project leaders in a final study report.
FDA is able to identify which images and text in targeted drug advertisements assisted with or obscured viewer understanding of the drug claims regarding efficacy and target users. Our efforts provide the FDA with much needed empirical evidence to assist them in their assessment, monitoring, and enforcement of prescription drug advertising.